Stanley Aguzie
E-commerce marketing is constantly evolving, and it’s essential to stay up-to-date with the latest trends and statistics to ensure the success of your online business. As we move into 2023, here are some e-commerce marketing statistics that you should be aware of:
Mobile commerce is on the rise
According to Statista, mobile commerce (m-commerce) sales are expected to reach $2.91 trillion in 2023. With more and more consumers using their smartphones for online shopping, it’s essential for e-commerce businesses to optimise their websites for mobile devices and implement mobile-friendly payment options.
The importance of social media
Social media platforms, such as Facebook, Instagram, and TikTok, have become critical tools for e-commerce businesses to reach potential customers and drive sales. In fact, a recent survey found that 79% of consumers have made a purchase as a result of seeing a product on social media.
The power of email marketing
Email remains one of the most effective marketing channels for e-commerce businesses. According to a study by Campaign Monitor, email marketing has an average return on investment (ROI) of 122%, which is more than four times higher than other digital marketing channels.
The growth of voice search
Voice search is becoming increasingly popular, and it’s expected to revolutionise the way consumers shop online. In 2023, it’s estimated that 55% of households will have a smart speaker, and 30% of all searches will be done through voice. As a result, e-commerce businesses should focus on optimising their websites for voice search and ensure that their products are easily discoverable through voice-activated devices.
The importance of customer reviews
Customer reviews play a significant role in the buying decision process, with 90% of consumers consulting online reviews before making a purchase. In 2023, it’s crucial for e-commerce businesses to encourage their customers to leave reviews and to respond to both positive and negative feedback to build trust with potential buyers.
In conclusion, e-commerce marketing is continually evolving, and it’s crucial to stay up-to-date with the latest trends and statistics. By focusing on mobile optimization, social media, email marketing, voice search, and customer reviews, e-commerce businesses can increase their reach and drive sales in 2023.
Stanley Aguzie is a multifaceted individual with a passion for creativity and business. He is a successful business consultant and marketing specialist who has been working in the industry for over a decade. Stanley has helped numerous companies increase their sales and improve their marketing strategies, earning him a reputation as a top performer in his field.
In addition to his business acumen, Stanley is also an accomplished writer and filmmaker. He has written several books and blogs on business and marketing. Stanley’s creative talent extends to his acting abilities, as he has appeared in films as a lead & a supporting actor. His love for the arts and his business expertise make him a unique and valuable contributor to the creative community.
